Hops & Hondas

Bringing people together to help the greater good.

At Vern Eide, giving back is a given. The challenge lies in coming up innovative ways to raise money and awareness – as well as trying to reach some new demographics.

Enter the Hops & Hondas Tour. It combines raising awareness for a local cause while showcasing some new car models, in addition to connecting with people through one commonality: beer.

We added an interactive element by giving customers a “passport” that guided them through some of Sioux Falls’ best local breweries. It took advantage of something our town was already offering, a thriving craft beer scene, and turned it into an opportunity to raise awareness for a great local non-profit. Win-win-win!

It was great partnering with all the local breweries. Anytime you can utilize the local culture and help each other out, everyone gains from it. As there were a lot of players in this campaign, we kept the design very simple and sleek. There was a lot of information to convey and we wanted everything to feel very simple and to-the-point, while still playful and fun. We are drinking beer after all.